11/13/2023 0 Comments Play store screenshot generator![]() If the purpose of app title/icon is to bring visitors to your app page, the purpose of the app description is to convert them into users. Google Play has a limitation of 30 characters for the title but you can still fit in at least a keyword if you choose a concise app/game name so don’t pick one that’s as long as supercalifragilisticexpialidocious. ![]() For instance “Todoist: Todo List Management” would be a perfect title from an ASO point of view for a todo app. The idea is this, aside your regular app/game name you MUST add your most important keyword as well. Your app title on Google Play is the most important element in terms of ASO. Google recently introduced Experiments which basically allows you to load 4 different app icons and do a test to see which one brings in more installs so the ideal thing would be to have 4 variations and do a split test to see which one increases conversions. Indirectly yes, it counts towards ASO as if the conversion rate is higher your increase in downloads/reviews will drive up your rank. So your APP ICON is one of the most important elements, not directly for ASO (your rank isn’t influenced by how your icon looks) but for conversion. Imagine search results as a shelf in the supermarket. Our attention focuses on design elements, even if you don’t realize it. Because once you pick it up in your hand the probability to put it in your basket grows very much. And usually it’s not a rational decision on which product you picked, it’s a matter of which ones grabs your attention first. How many times you were in front of a shelf in the supermarket looking for a type of product, say ketchup, and you just wanted to pick up something fast? I’ll answer that for you, A LOT OF TIMES. How much can this help? Well, if Google Play has to decide between showing your app and one of your competitor’s but both rank pretty much the same, it will pick the one that’s marginally better optimized so even the tiniest change counts. If you plan on releasing more and all with different targets then this won’t help, but if you want to focus on a particular niche of apps/games then be sure to include a hint of it in the company name. While we’re at it, wouldn’t be a bad thing to consider using something for your company name that’s more in focus with what the app you’ll be releasing is about. Do you want to target “todo list” with your app? Then make sure the app package will include it. So this is important, you must pick a package name that fits the overall target you want to do. Why? Because it shows right up there in the url on Google Play and the url counts too. Most developers overlook this but the package name of the app is also important. Here are the key elements for App Store Optimization: ![]() More than 50% of users rely on Google Play search to find what they’re looking for so the opportunity is huge. Especially since this brings in users without you paying a dime as those are organic searches. Basically being in the first few results of a search done by users trying to find something specific can be a key to success. To explain this briefly, app store optimization is that suite of techniques you apply to try and get more exposure for your app in the appstore. The answer, if you’re not a big-name developer with a $$$$$ marketing budget, is app store optimization (aka ASO).
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